Almost 7 out of 10 pieces of clothing in our wardrobes often go unworn due to poor fit. Perhaps you can relate?
The pants are a bit too long, and you decide to sew them up yourself. After a month, they're still sitting unused in your closet – way too long and never worn. Or vice versa, where you think they're a bit too short, but that's okay – they just fit that one pair of boots where you prefer shorter pants. However, every time you put the pants on, you still get annoyed that they're not quite right, and they end up sitting unused in the closet. What about shirts, coats, dresses, and all those other pieces of clothing where the sleeves are either a bit too long or a bit too short? It's a situation we know all too well, which is why we founded MATTER the Label!
The pants are a bit too long, and you decide to sew them up yourself. After a month, they're still sitting unused in your closet – way too long and never worn. Or vice versa, where you think they're a bit too short, but that's okay – they just fit that one pair of boots where you prefer shorter pants. However, every time you put the pants on, you still get annoyed that they're not quite right, and they end up sitting unused in the closet. What about shirts, coats, dresses, and all those other pieces of clothing where the sleeves are either a bit too long or a bit too short? It's a situation we know all too well, which is why we founded MATTER the Label!
We don't believe that almost 7 out of 10 garments should go unworn due to fit issues. The clothes you buy should fit you so you want to keep and cherish them for years to come. That's why we offer clothes in three different lengths, so you can find the length that suits you best!
Love, Sandra & Emilie
Source: "Klæd dig bedre", Else Skjold og Johanne Stenstrup, 2020
Source: "Klæd dig bedre", Else Skjold og Johanne Stenstrup, 2020